Ocean Park, the true Hong Konger’s theme park, has just taken more initiatives to embraces digital and interactive marketing to promote their recently open Amazing Asian Animals. They revamped their website, created an online platform in tvb.com and setup their official Facebook page.

Revamped Ocean Park Web Site

▲ Ocean Park’s Revamped Website of Amazing Asian Animals

Ocean Park revamped thier website and launched it at the end of May. The website looks much refreshing and likely targets to youngsters. Heavy flash animation are used and Facebook fan page is also introduced for the first time.

Interactive Campaing on TVB.com

▲ Ocean Park’s Interactive Campaing on TVB.com’s MyTV

▲ Ocean Park’s Q&A in the Interactive Campaign

Ocean Park partners with TVB.com to launch an interactive campaign as well. They put a few videos about the new Amazing Asian Animals on MyTV to introduce their new residents like giant panda, red panda, Chinese giant salamander. After viewing those clips, users can try the Q&A and get a chance to win tickets to Ocean Park.

Ocean Park’s Facebook Fan Page

▲ Ocean Park’s offical Facebook Fan Page

The theme park try-out social media as well to promote themselves among the younger generation. It launches their offical Facebook fan page recently and posted some events, photos, etc. to engaged its fans. However, it’s seems the other user-created fan page are much more engaging with Ocean Park’s funny ads.

After all, I am happy to see Ocean Park has visioned that interactive marketing is the key factor of success advertising campaign. I wish they will promote this true theme park of Hong Kong succesfully to the world through the new media.

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• HSBC New Homepage: Lag far behind in Web 2.0

HSBC Hong Kong has just launched their new homepage on April 1, 2009. There are noticeable minor changes to the main content section on the right in the homepage, but it definitely lags far behind in Web 2.0.

HSBC new homepage is still old fashioned

Compared to the old homepage above, the new homepage does offer users with the followings:

• A more interactive layout
• Timely promotion updates and exclusive offers
• Introduce commentary video on HSBC website, which it is the very first time I’ve seen in local consumer bank.

HSBC has not started to leverage the power of social media to benefit itself in viral marketing, nor enabled users to share and discuss the information more easily through any Web 2.0 applications. As one of the biggest corporations and the largest online service provider in Hong Kong , I am quite disappointed to see HSBC has not taken any step to adopt Web 2.0 in their online strategy.

HaveMyBank.com – Social Media Marketing Tryout by Citibank

It reminds me about a recent social media marketing tryout by the most active online advertising giant, Citiank Hong Kong. It has worked with Publicis to launch a digital campaign, HaveMyBank.com, in December, 2008. They experiment the use of social media to promote their latest mobile banking service by publishing video clips of Vivek Mahbubani, Fu Wing (苦榮) and Siu Hak (小克), and hope people are convinced and will share them with their social networking platform.

Seems like either they have not carried on with idea or the campaign does not go well, there was no comment for 5 weeks on the website and just moderate video views on YouTube. But at least we have a start for both advertisers and agencies to try out a social media marketing for financial institutions. I look forward to seeing  more Web 2.0 usages by banks and hopefully some Banking 2.0 ideas in Hong Kong soon.

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Google just launched Google Hong Kong Finance (Google 香港財經) Beta on March 30, 2009. It is a localized version of Google Finance, which has already been launched for over 3 years in U.S., and offers users with comprehensive finance information for Hong Kong, China and major worldwide stock markets.

Awesome and Unique features

 Streaming Stock Quote. Besides offering real-time stock quote for China and U.S. market and 15-minute delay for Hong Kong, the displayed prices are updated automatically like streaming quote without any clicks and refresh. And most importantly, it’s free.

Goolge Trend-like Chart. The charts come along with relevant news with labels associated on the timelines which is similar to Google Trend. It helps users to identify any possible causes of the price movement. The relevant news which suggested by Google serach engine consolidate the major local financial news sources like AAStocks.com and 128128.com which is very handy for users. I hope Google will introduce the relevant blogs feature of which Google Finance in U.S. offer real soon.

Interactive Analysis. The interactive charts and analysis tools faciliates users of all-kind. Chart analysis is handy with comprehensive tool in Flash with 10-year historical data. Technical analysis is also easy by specifying criterias in “Stock Screener” (“股票篩選器”).

Promotion Event in Causeway Bay

Just read about in Twitter today that Google has temporaily rented a store in crowded Causeway Bay to introduce Google HK Finance Beta to the public. I have got a chance to be there but realized there are not many passer-by interested, and I am one of a few to sit down and experience the new awesome localized service by Google. And I was surpised by their “Google Chupa Chups” and Octopus card case with a bull in 2008 :p

Extended Reading

• “Google Finance” by Wikipedia
• “Google Finance Blog” by Google
• “Google香港財經Beta正式推出　提供一站式股票市場資訊” by e-zone 討論區

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