TVB.com released its very first live streaming channel a month ago, a myTV Live beta was launched to offer users 24-hour live TVB Interactive News Channel (“互動新聞台”). Though it’s not a dramatic breakthrough to put all their existing free-to-air channels online, e.g. Jade & Pearl, this beta definitely helps to convince this Hong Kong TV monopoly progressively to embrace the interactive media.

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You shouldn’t miss it!!! This is a MUST-WATCH video for people living in the information age.

Did You Know 3.0 – Over 1.6 million views since 2008
Did You Know 2.0 – Over 3.3 million views since 2007

Karl Fisch has created this astonishing “Did You Know” presentation video first, and it was further revised to this latest 2008 revised version – Did You Know 3.0.

New Media, Globalization & Exponential Times

The idea of video is awesome, though it originally inspires how education should address these challenges, it highlights how new media globalized the world and bring us to exponential times. I extracted some points below:

DID YOU KNOW?
…
There are over 200 million registered users on MySpace. If My Space were a country, it would be the 5th-largest in the world
…
There are 31 Billion searches on Google every month. … To whom were these questions addressed B.G. ? (Before Google)
…
Today, the number of text messages sent and received everyday, exceeds the total population of the planet.
…
Years it took to reach a market audience of 50 million
Radio 38 years
TV 13 years
Internet 4 years
iPod 3 years
Facebook 2 years
…
WHAT DOES IT ALL MEAN?

Thanks to Karl for this video which reminds us we are living in the information age that changes happen faster than we can imagine. It’s the power of new media too.

Did You Know 2.0

There is an older version – Did You Know 2.0 made in 2007, but i think the figures cited are outdated in just 2-year time.

Extended Reading

• shifthappens by Karl Fisch and Scott McLeod
• Did You Know? by The Fischbowl
• Did You Know? 2.0 by The Fishbowl

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TVB.com partners with MSN to launch a crossover myTV x MSN which offers MSN users to watch TV online while they are chatting on Windows Live Messenger v9. This partnership not only raise the awareness of the online myTV service of TVB.com, but also celebrate MSN 10th anniversary with an innovative idea.

Watch TV and Chat Simultaneously

A TVB icon will show up in the tab bar for MSN users who has upgraded to Windows Live Messenger v9 (WL v9), and myTV windows will pop-up after users clicking on the icon. This myTV x MSN service offers 5 channels including Variety, Entertainment, Food, Music & Travel, however, users are not able to select TV programmes within individual. Selecting other programmes or “more” will open myTV website in another web browser.

Interactive TV with information

As an interactive media, myTV service offers you some additional information which is related to the TV programmes. This function is especially useful for some travel and dining programmes to provide travel tips and restaurant information.

MSN 10th Anniversary

To celebrate MSN 10th anniversary, they leverage on the myTV x MSN campaign and create a mini site to engage TV fans on MSN. They have also created some customized MSN icon image with popular TVB’s drama theme for MSN users to download as well.

No doubt this partnership will bring some MSN geeks to watch traditional TV programmes online, and myTV service is relatively benefited much in brand awareness from this partnership.

Extended Reading

• MyTV X MSN，一邊睇，一邊傾偈 by MSN HK FYI
• TVB.com partners MSN for online MyTV service by BrandRepublic Asia
• MSN 精彩 10 年 by MSN HK

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Nike has recently launched the《踢出火》(“Ignite Your Game”) marketing campaign in Hong Kong just before the end of 2008/09 football season. Its incredible Arsenal vs Manchester United TV commercial frequently appears in major TV channels as well as on the homepage of YouTube geo-targeted for Hong Kong visitors. There are ads in print out-of-home media, but it is digital media making the integrated campaign more engaging to raise far more brand/products awareness for Nike.

Video Worth a Thousand Words

Comparing with standard banner ad, display ad with stunning video is much more effective in building brand awareness and delivering the campaign message to audience. This incredible Arsenal vs Manchester United match video shows how players, featured by Fabregas and C. Ronaldo, ignite their game during the remaining additional time. Video worth a thousand words in online marketing too.

Interactive Campaign Site

To convert the awareness into engagement and make it more viral, this Nike Football Ignite Your Game campaign mini-site is really stunning. There is a lot of trainings and challenges hi-res videos demonstrated by many football stars how they get ready to ignite their game, and so do the audience. Its interactive complement what standard and video ad cannot achieve.

Targeted Football Fans in GoalGoalGoal.com

Nike Football also partners with GoalGoalGoal.com, a local soccer forum, to create an individual section for “Ignite Your Game”. They publish latest soccer news and updates about their Nike 5 Football competition in Hong Kong.
Besides the interactive campaign site, GoalGoalGoal can effectively attract the targeted group of football fans and create more awareness of “Ignite Your Game” campaign among them. It makes the whole campaign a more integrated one.

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