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Ocean Park, the true Hong Konger’s theme park, has just taken more initiatives to embraces digital and interactive marketing to promote their recently open Amazing Asian Animals. They revamped their website, created an online platform in tvb.com and setup their official Facebook page.
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TVB.com released its very first live streaming channel a month ago, a myTV Live beta was launched to offer users 24-hour live TVB Interactive News Channel (“互動新聞台”). Though it’s not a dramatic breakthrough to put all their existing free-to-air channels online, e.g. Jade & Pearl, this beta definitely helps to convince this Hong Kong TV monopoly progressively to embrace the interactive media.
TVB.com partners with MSN to launch a crossover myTV x MSN which offers MSN users to watch TV online while they are chatting on Windows Live Messenger v9. This partnership not only raise the awareness of the online myTV service of TVB.com, but also celebrate MSN 10th anniversary with an innovative idea.
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