Nike has recently launched the《踢出火》(“Ignite Your Game”) marketing campaign in Hong Kong just before the end of 2008/09 football season. Its incredible Arsenal vs Manchester United TV commercial frequently appears in major TV channels as well as on the homepage of YouTube geo-targeted for Hong Kong visitors. There are ads in print out-of-home media, but it is digital media making the integrated campaign more engaging to raise far more brand/products awareness for Nike.
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