TVB.com released its very first live streaming channel a month ago, a myTV Live beta was launched to offer users 24-hour live TVB Interactive News Channel (“互動新聞台”). Though it’s not a dramatic breakthrough to put all their existing free-to-air channels online, e.g. Jade & Pearl, this beta definitely helps to convince this Hong Kong TV monopoly progressively to embrace the interactive media.

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TVB.com partners with MSN to launch a crossover myTV x MSN which offers MSN users to watch TV online while they are chatting on Windows Live Messenger v9. This partnership not only raise the awareness of the online myTV service of TVB.com, but also celebrate MSN 10th anniversary with an innovative idea.

Watch TV and Chat Simultaneously

A TVB icon will show up in the tab bar for MSN users who has upgraded to Windows Live Messenger v9 (WL v9), and myTV windows will pop-up after users clicking on the icon. This myTV x MSN service offers 5 channels including Variety, Entertainment, Food, Music & Travel, however, users are not able to select TV programmes within individual. Selecting other programmes or “more” will open myTV website in another web browser.

Interactive TV with information

As an interactive media, myTV service offers you some additional information which is related to the TV programmes. This function is especially useful for some travel and dining programmes to provide travel tips and restaurant information.

MSN 10th Anniversary

To celebrate MSN 10th anniversary, they leverage on the myTV x MSN campaign and create a mini site to engage TV fans on MSN. They have also created some customized MSN icon image with popular TVB’s drama theme for MSN users to download as well.

No doubt this partnership will bring some MSN geeks to watch traditional TV programmes online, and myTV service is relatively benefited much in brand awareness from this partnership.

Extended Reading

• MyTV X MSN，一邊睇，一邊傾偈 by MSN HK FYI
• TVB.com partners MSN for online MyTV service by BrandRepublic Asia
• MSN 精彩 10 年 by MSN HK

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