TVB.com partners with MSN to launch a crossover myTV x MSN which offers MSN users to watch TV online while they are chatting on Windows Live Messenger v9. This partnership not only raise the awareness of the online myTV service of TVB.com, but also celebrate MSN 10th anniversary with an innovative idea.

Watch TV and Chat Simultaneously

A TVB icon will show up in the tab bar for MSN users who has upgraded to Windows Live Messenger v9 (WL v9), and myTV windows will pop-up after users clicking on the icon. This myTV x MSN service offers 5 channels including Variety, Entertainment, Food, Music & Travel, however, users are not able to select TV programmes within individual. Selecting other programmes or “more” will open myTV website in another web browser.

Interactive TV with information

As an interactive media, myTV service offers you some additional information which is related to the TV programmes. This function is especially useful for some travel and dining programmes to provide travel tips and restaurant information.

MSN 10th Anniversary

To celebrate MSN 10th anniversary, they leverage on the myTV x MSN campaign and create a mini site to engage TV fans on MSN. They have also created some customized MSN icon image with popular TVB’s drama theme for MSN users to download as well.

No doubt this partnership will bring some MSN geeks to watch traditional TV programmes online, and myTV service is relatively benefited much in brand awareness from this partnership.

Extended Reading

• MyTV X MSN，一邊睇，一邊傾偈 by MSN HK FYI
• TVB.com partners MSN for online MyTV service by BrandRepublic Asia
• MSN 精彩 10 年 by MSN HK

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