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Nike has recently launched the《踢出火》(“Ignite Your Game”) marketing campaign in Hong Kong just before the end of 2008/09 football season. Its incredible Arsenal vs Manchester United TV commercial frequently appears in major TV channels as well as on the homepage of YouTube geo-targeted for Hong Kong visitors. There are ads in print out-of-home media, but it is digital media making the integrated campaign more engaging to raise far more brand/products awareness for Nike.
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Pixazza launched a service similar to AdSense for images on March 24, 2009, it prompts relevant product details and listings onto the images. Google is also one of the biggest investors for Pixazza, and it once again helps bloggers and long tail participants to turn their photo into money after providing contextual advertising in text by AdSense.
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HSBC Hong Kong has just launched their new homepage on April 1, 2009. There are noticeable minor changes to the main content section on the right in the homepage, but it definitely lags far behind in Web 2.0.
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