Nike has recently launched the《踢出火》(“Ignite Your Game”) marketing campaign in Hong Kong just before the end of 2008/09 football season. Its incredible Arsenal vs Manchester United TV commercial frequently appears in major TV channels as well as on the homepage of YouTube geo-targeted for Hong Kong visitors. There are ads in print out-of-home media, but it is digital media making the integrated campaign more engaging to raise far more brand/products awareness for Nike.

Video Worth a Thousand Words

Comparing with standard banner ad, display ad with stunning video is much more effective in building brand awareness and delivering the campaign message to audience. This incredible Arsenal vs Manchester United match video shows how players, featured by Fabregas and C. Ronaldo, ignite their game during the remaining additional time. Video worth a thousand words in online marketing too.

Interactive Campaign Site

To convert the awareness into engagement and make it more viral, this Nike Football Ignite Your Game campaign mini-site is really stunning. There is a lot of trainings and challenges hi-res videos demonstrated by many football stars how they get ready to ignite their game, and so do the audience. Its interactive complement what standard and video ad cannot achieve.

Targeted Football Fans in GoalGoalGoal.com

Nike Football also partners with GoalGoalGoal.com, a local soccer forum, to create an individual section for “Ignite Your Game”. They publish latest soccer news and updates about their Nike 5 Football competition in Hong Kong.
Besides the interactive campaign site, GoalGoalGoal can effectively attract the targeted group of football fans and create more awareness of “Ignite Your Game” campaign among them. It makes the whole campaign a more integrated one.

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Google just launched Google Hong Kong Finance (Google 香港財經) Beta on March 30, 2009. It is a localized version of Google Finance, which has already been launched for over 3 years in U.S., and offers users with comprehensive finance information for Hong Kong, China and major worldwide stock markets.

Awesome and Unique features

 Streaming Stock Quote. Besides offering real-time stock quote for China and U.S. market and 15-minute delay for Hong Kong, the displayed prices are updated automatically like streaming quote without any clicks and refresh. And most importantly, it’s free.

Goolge Trend-like Chart. The charts come along with relevant news with labels associated on the timelines which is similar to Google Trend. It helps users to identify any possible causes of the price movement. The relevant news which suggested by Google serach engine consolidate the major local financial news sources like AAStocks.com and 128128.com which is very handy for users. I hope Google will introduce the relevant blogs feature of which Google Finance in U.S. offer real soon.

Interactive Analysis. The interactive charts and analysis tools faciliates users of all-kind. Chart analysis is handy with comprehensive tool in Flash with 10-year historical data. Technical analysis is also easy by specifying criterias in “Stock Screener” (“股票篩選器”).

Promotion Event in Causeway Bay

Just read about in Twitter today that Google has temporaily rented a store in crowded Causeway Bay to introduce Google HK Finance Beta to the public. I have got a chance to be there but realized there are not many passer-by interested, and I am one of a few to sit down and experience the new awesome localized service by Google. And I was surpised by their “Google Chupa Chups” and Octopus card case with a bull in 2008 :p

Extended Reading

• “Google Finance” by Wikipedia
• “Google Finance Blog” by Google
• “Google香港財經Beta正式推出　提供一站式股票市場資訊” by e-zone 討論區

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