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Nike has recently launched the《踢出火》(“Ignite Your Game”) marketing campaign in Hong Kong just before the end of 2008/09 football season. Its incredible Arsenal vs Manchester United TV commercial frequently appears in major TV channels as well as on the homepage of YouTube geo-targeted for Hong Kong visitors. There are ads in print out-of-home media, but it is digital media making the integrated campaign more engaging to raise far more brand/products awareness for Nike.
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It was a wonderful time being in WordCamp Hong Kong 2009 last Sunday, it is my pleasure to meet Matt Mullenweg, co-founder of WordPress, a lot of active bloggers and new media enthusiastists. The event not only gave many insights about blogging and WordPress, but connected people in local blogging and twitter community.
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HSBC Hong Kong has just launched their new homepage on April 1, 2009. There are noticeable minor changes to the main content section on the right in the homepage, but it definitely lags far behind in Web 2.0.
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