Pixazza launched a service similar to AdSense for images on March 24, 2009, it prompts relevant product details and listings onto the images. Google is also one of the biggest investors for Pixazza, and it once again helps bloggers and long tail participants to turn their photo into money after providing contextual advertising in text by AdSense.
Pixazza inserts tiny yellow-and-blue tags onto the images, and detail product listhings show up once users mouse-over these tags. You can see the available offerings by different retailers, and just a few clicks away from purchasing the products.
More than just AdSense for Images
- Crowdsourcing. Unlike AdSense which analyzes the content on a web pages, Pixazza relies on its crowdsourcing platform to enables groups of volunteer and paid experts to identify the products in the photos and tag them.
- Visually Trigger Buying Intention. AdSense provides content-related advertisements in text and hope to get users’ attention, while attrative photos can trigger immediate buying intention and Pixazza can increase the conversion rate by directly pointing users to the retailers.
- Rewarding Consumer-generated Media. New media enables people to create and publish their own graphics and photos easily, Pixazza can turn their creativity into cash if they drive sales to any related products. It creates a new win-win affiliate marketing network of photos besides the text and banner ads.
You can check Pixazza out in I’m not obsessed, and see if you’re interested in those designer brands worn by those celebrities. If you’re publishers, sign up to give Pixazza a try and share your reviews here. Perphaps I should bring Pixazza to this blog some day.
Extended Reading
- Pixazza “Product in the Picture” Service: AdSense for Images by Business Week
- Google Invests in Pixazza, An AdSense for Images by Mashable
- Pixazza開站策動三贏革命，把每張圖片自動變成廣告賺錢 by Mr. 6
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