According to Nielsen Online’s latest AdRelevance press release, Hong Kong internet display advertising spending remains steady at HK$172MM in the 1st quarter of 2009. This fact confirms that brands and marketers still keep spending their budget for interactive campaign, while advertising budget is declining as projected by HK2A during the current econmic recession.
Fashion Brands Spent A Lot in 1st Quarter
From the report, fashion sector increse their online adspend 163% from HK$2.2million to HK$5.8 million from the same period last year. The top 3 brands are H&M, Nike and Cartier, of which they launched large advertising campaigns in many major local Hong Kong websites like Yahoo! Hong Kong to drive the figures up.
Hong Kong Government Spent More Too
It is observed that Hong Kong Goverment is ranked as the 2nd largest advertisers in the period. It had large campaign to promote the GovHK portal offered by OGCIO in major websites like TVB.com and Yahoo! Hong Kong. It’s wise for Hong Kong Government to take the advantage of this effective channels, and it can take the lead to move on to new media marketing as well.
Research Data by Nielsen Online’s AdRelevance (2009 Q1)
▲ Hong Kong Online Advertising Activities (2009 Q1)
▲ Hong Kong Online Advertising Spending by Sectors (2009 Q1)
▲ Hong Kong Top 10 Online Advertisers (2009 Q1)
Extended Reading
- Online Advertising Holds Ground in First Quarter with Advertising Valued at HK$172MM by The Nielsen Company
- Online advertising stays flat in Hong Kong by Media Magazine
- Online advertising flat in first quarter by Marketing Magazine
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{ 2 comments… read them below or add one }
Hi,
A very nice article indeed! Recession did have an adverse affect on many. And these days, everybody is making strategies so as to survive in the market (I guess “Survival of the Fittest” theory is right)
Would recommend you to go through this article that I came across, which is about how online display advertising is fighting the recession
Here is the link -
http://www.webguild.org/2009/06/online-display-advertising-fights-recession.php?p=p2
Hi Hannahh, Glad to see similar findings in UK too, and it even kept strong growth. I think if those advertisers which have less experience in advertising online, after they tried during the recession, they will stick to it because it is so much effective than other traditional channels.