Ocean Park, the true Hong Konger’s theme park, has just taken more initiatives to embraces digital and interactive marketing to promote their recently open Amazing Asian Animals. They revamped their website, created an online platform in tvb.com and setup their official Facebook page.
Revamped Ocean Park Web Site
▲ Ocean Park’s Revamped Website of Amazing Asian Animals
Ocean Park revamped thier website and launched it at the end of May. The website looks much refreshing and likely targets to youngsters. Heavy flash animation are used and Facebook fan page is also introduced for the first time.
Interactive Campaing on TVB.com
▲ Ocean Park’s Interactive Campaing on TVB.com’s MyTV
▲ Ocean Park’s Q&A in the Interactive Campaign
Ocean Park partners with TVB.com to launch an interactive campaign as well. They put a few videos about the new Amazing Asian Animals on MyTV to introduce their new residents like giant panda, red panda, Chinese giant salamander. After viewing those clips, users can try the Q&A and get a chance to win tickets to Ocean Park.
Ocean Park’s Facebook Fan Page
▲ Ocean Park’s offical Facebook Fan Page
The theme park try-out social media as well to promote themselves among the younger generation. It launches their offical Facebook fan page recently and posted some events, photos, etc. to engaged its fans. However, it’s seems the other user-created fan page are much more engaging with Ocean Park’s funny ads.
After all, I am happy to see Ocean Park has visioned that interactive marketing is the key factor of success advertising campaign. I wish they will promote this true theme park of Hong Kong succesfully to the world through the new media.
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