You shouldn’t miss it!!! This is a MUST-WATCH video for people living in the information age.

Did You Know 3.0 – Over 1.6 million views since 2008
Did You Know 2.0 – Over 3.3 million views since 2007

Karl Fisch has created this astonishing “Did You Know” presentation video first, and it was further revised to this latest 2008 revised version – Did You Know 3.0.

New Media, Globalization & Exponential Times

The idea of video is awesome, though it originally inspires how education should address these challenges, it highlights how new media globalized the world and bring us to exponential times. I extracted some points below:

DID YOU KNOW?
…
There are over 200 million registered users on MySpace. If My Space were a country, it would be the 5th-largest in the world
…
There are 31 Billion searches on Google every month. … To whom were these questions addressed B.G. ? (Before Google)
…
Today, the number of text messages sent and received everyday, exceeds the total population of the planet.
…
Years it took to reach a market audience of 50 million
Radio 38 years
TV 13 years
Internet 4 years
iPod 3 years
Facebook 2 years
…
WHAT DOES IT ALL MEAN?

Thanks to Karl for this video which reminds us we are living in the information age that changes happen faster than we can imagine. It’s the power of new media too.

Did You Know 2.0

There is an older version – Did You Know 2.0 made in 2007, but i think the figures cited are outdated in just 2-year time.

Extended Reading

• shifthappens by Karl Fisch and Scott McLeod
• Did You Know? by The Fischbowl
• Did You Know? 2.0 by The Fishbowl

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• What is New Media?

Fans of Laughing Gor (Laughing 哥) are all upset about his death in the 22nd episode of TVB’s popular drama “Emergency Unit” (《學警狙擊》). Both the role of Laughing and the fabulous acting by Michael Tse (謝天華) have gained hot attention and massive praise since he was revealed to be an undercover for over 9 years in the recent episodes. Of course, everything didn’t happen intentionally by TVB itself, Laughing Gor just tips in the social media.

Tipping in New Media

Laughing started as a supporting role in “Emergency Unit” as a senior position in a triad (進興社) and got not so much attention in early episodes. But once the surprising rumor of Laughing is an undercover spread in various social network sites like Facebook, forums and blogs, it created massive buzz and raised much more audience attention about “Emergency Unit”. With such respectful and interesting characters of Laughing, social media facilitated the unstoppable viral distribution and hot discussion about his destiny.

Being the hottest search keyword in Yahoo! HK (The most popular search engine in Hong Kong), Laughing Gor simply dominated the local online community this week.

Fans in Facebook

The death of Laughing in 22nd episode is the hottest topic among mainstream and online media before and after it is broadcast. It attracts more than 120,000 Facebook users to join his group and here are some facts:

Mar-18 3PM: ~60,000
Mar-18 11PM: 73,166 (The night of 22nd episode)
Mar-20 1AM: 103,319
Mar-22 4PM: 125,780

The death of Laughing doubles the number of fans and attracts 1.8% of Hong Kong population just in a Facebook group, it is pretty impressive in local social media.

User-Generated Media

The death of Laughing triggered much more user-generated contents. Facebook and Twitter were flooded by the status updates in which netizens expressed their sympathy of losing Laughing. As there are massive desire of expressing their sadness, revenge and wanting Laughing back, there are popular facebook apps. The most interesting one is “In remembrance of Laughing” (“永遠懷念Laughing哥”) developed by Eric, it enables user to mourn him by laying virtual offerings.

People also organized Laughing’s gags, derived numerous funny photos and uploaded his “Death Note” video in Facebook group and forums. The phenomenon of Laughing also gained huge coverage of personal blogs as well, and all these show the power and impact of Web 2.0.

Tipping Point in Web 2.0

Laughing Gor reminds me about a book – “The Tipping Point” by Malcolm Galdwell, and he completed side-mission to create a very first successful case how Web 2.0 tips drama and character from mainstream media in Hong Kong. Wish you rest in peace, Laughing Gor! We will either see you in final episode of “Emergency Unit” or Episode I of Laughing Gor (Laughing 哥前傳).

Extended Reading

• Laughing哥 – 從電視到互聯網 by 案內人隨筆
• 12萬人悼念Laughing哥 by 廣告101‧Be Always Convinced!
• 解釋 Laughing 哥 II：電視劇熱潮, 是刻意還是巧合?part 1 by 石先生
• 從領袖的角度看Laughing哥的死亡 by 寫作空間
• Unravelling the Laughing Gor Phenomenon by The Picth HK
  
• 「Laughing哥」紅遍討論區 編劇剖析熱潮 「社會需要英雄」by 明報新聞網

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What is New Media? So what is “old media”? I think you wouldn’t disagree “old media” delivers information in mediums like print, radio, TV and so on, which you may notice a common characteristic among them – they are not interactive. You must have experiences with many interactive mediums like Internet, Mobile, Web2.0, Social Media and so on, I think they shaped the New Media I referred to and it is also keep evolving.

Characteristics of New Media

You may easily search in Google and end up finding it in Wikipedia what New Media is, but in my views, it has 3 major characteristics which make it so different from the “old media”.

1. We are the editors.

   Editor plays important role in mass media and our society, not only because they pick what you may get a chance to know about, but they also have both impacts and constraints in commercial, moral and political perspectives. The role shifted, we have a greater right to select what we want to know about with less external constraints now.

   Unlike mass media, we are the editors in New Media. Today, we need not scan newspapers or magazines for articles that interested us, but we subscribe e-newsletter, RSS or SMS for anything we care about. We need no DJ to picks songs for us in radio, but we create our own playlists and subscribe podcasts in iPod. We need not miss any TV programmes, but we always get a chance to find anything you are interested in on YouTube.

2. Not Audiences, but Participants.

   New Media enables inter-communication in larger scale, faster pace and a more accessible manner (i.e. it facilitates scalable collaborations without boundaries). From the day i started this blog, I am no more an audience but a blogger – a producer in New Media. If you’ve shared legendary “Bus Uncle” video clip with others, you were a distributor in New Media too.

   Imagine, without internet & digital devices to facilitate the participants, i don’t believe “Edison Chen Photo Scandal” would be distributed so quickly and massively around the globe. Basically, our role has changed, we are no more passive as audiences, but being active to be participants in New Media. We all, participants, shape the New Media indeed.

3. It’s just life.

   Everything is being digitalized now, it will further extend the coverage of New Media (i.e. it is evolving to every part of our lives). Internet is just the first part of the new media, “old media” has also been digitalized and being transformed to part of the new media like NOW TV’s Video-on-demand services, TVB’s MyTV, Commercial Radio’s Hong Kong Toolbar and so on. It is not only a technological shift for “old media”, but it is the process of media convergence for publishers and broadcasters to deliver their information in multiple mediums – multimedia.

   Besides media convergence, our lives changed so much because of other forms of digitalization. The age of iPhone has brought New Media along with us any where at any time. Facebook has also facilitated our real-life social networking and unleash the power of social media – a kind of New Media. To be honest, a very fundamental change in my concept of learning between old times and today: We need not memorize what we’re supposed to know, the information is always just a few keystrokes away from Google :p

New Media and its Power

New Media empowers individual human-being, and I think it’s just awesome. This is the major reason I started New Media Power blog, as I would like to write up my thoughts about how new media affect us here. I will also share the latest news about new media and digital marketing too. So in this very first post in New Media Power, I invite you to bookmark it, subscribe its RSS, share it with friends… do whatever you can think of in New Media to stay connected with me.

I hope you’ll enjoy this blog :p

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• Did You Know? We are living in exponential times.